Environment & Product Design

Tom Fruin - All Access Pass

ROLE

Art direction, indoor and outdoor signage, Joya case-study signage, invitations, installation, scented car tag and roll-on design, photography direction, and video editing.

CONTEXT

Joya Studio × Tom Fruin

Red Hook, Brooklyn

Fall 2025

PROJECT OVERVIEW

For ALL ACCESS PASS, I translated Tom Fruin’s sculptural language into a cohesive visitor experience spanning the waterfront approach, exhibition interior, printed matter, fragrance objects, photography, and video.

ENVIRONMENTAL GRAPHICS

I designed and installed the outdoor signage and wayfinding, indoor title wall, interpretive graphics, Joya case-study signage, and invitations. The system drew from the color, geometry, and salvaged urban character of Fruin’s work.

FRAGRANCE OBJECTS

I designed two objects featuring Joya’s custom “Latenight” fragrance: a scented car tag inspired by Fruin’s rooftop water tower and a roll-on perfume with a wristband-inspired label.