Perfumed Paper Collection
For Monet & Venice, I developed the packaging concept and narrative system translating the exhibition’s atmospheric scent installation by Joya–Modern Fragrance House into a portable object.
Three fragrances, originally diffused in timed sequence within the rotunda, were adapted into perfumed paper—an intimate, mailable format designed to extend the experience beyond the museum.
Each scent lives on a hangable paper tag housed within a 4×6 envelope. The format functions as object, artwork, and atmospheric device—designed for gradual release over time.
Placed in a drawer, on a hook, near a window, the fragrance unfolds differently in each space. The intention was continuation, not replication.
The system includes:
• exhibition-grade credit hierarchy
• modular postcard format for museum display
• capacity envelope for bundled sets
• scalable retail iterations (belly band, boxed set)
• landing page architecture connecting artwork, scent, and spatial experience